Nike SNKRS
Community
Overview
Nike SNKRS app is home to exclusive news and drops for the latest Nike sneakers, clothing, and collaborations — yet the current app design features a small community section (What You Got) in the 'Discover' tab, far down the page and only highlights a few hundred users.
How might we seamlessly and intuitively integrate a system into the SNKRS app that enables sneaker enthusiasts to share their passion for sneakers, foster a sense of community, and promote a feeling of connectedness?
All concepts in this project were for academic purposes only, not affiliated with or endorsed by Nike.
Contribution
UX Design Lead
UI Design
User Research
Team
Tools
Figma
Adobe Photoshop
Duration
3 weeks
Upload Photos
Sharing photos with fellow sneaker enthusiasts is a breeze and feels second nature. Users can personalize their posts by creating a stylish caption, including hashtags, pinning it to a board, incorporating music, and effortlessly cross-posting to various social media platforms.
Verify Sneakers
The verification process is straightforward, and the instructions are designed to be crystal clear, ensuring users can easily follow the steps to verify their best sneakers and proudly flex a coveted badge on their profile.
Add a Post to a New Board
Simplicity in creating and managing boards was a another key goal when implementing the community feature. Users can effortlessly curate collections by saving posts from other members, making it easy to create and organize their own distinctive collections.
Research
Our team began the research process by splitting up the competitive analysis, each researching a competitor — specifically sneaker apps with a community feature. I looked more into StockX, because, like the Nike SNKRS app, provides news on exclusive drops, deals, and releases, and also exclusive events. However, it did not have a feature that allowed users to discuss or interact with each other, just as most of the other competitors we researched.
My team and I created a questionnaire to get a better understanding of sneaker enthusiasts and their pain points with the Nike SNKRS app.
Data gathered from the questionnaire led us to three major pain points:
1. Absence of connectedness with other sneaker enthusiasts on the app.
2. User-generated posts rather than content only made by Nike.
3. Limited availability on exclusive product drops; users competing against bots.
Ideation
Using the key insights and pain points from our questionnaire, we started affinity mapping to organize our ideas, identify patterns, and figure out what features the sneaker enthusiasts would like to see in the new community feature.
We created task flows for the community feature we planned to implement in the app. This gave us a clear approach when getting started on the wireframes and overall structure of the design.
Since we were on a tight schedule, we decided to jump to mid-fidelity wireframes so we could put them to usability testing.
Style Guide
I made a style guide by utilizing the established Nike SNKRS color palette and typography. In the process, I enhanced these elements with custom components for the new community feature to be implemented.
Takeaways
This was my second team project and it was a much shorter end-to-end process compared to the first team project. It's always important to make design from the research and data we gathered, rather than our own personal preferences. My next steps would be to polish my prototype, specifically the microinteractions and functions. I would conduct more usability tests, and iterate my prototype based on user feedback and insights.
